The Alfred App (“Alfred App”) is operated by Pakpobox Hong Kong Limited, trading as “Afred” (“we”). Any person using this website is referred to as a “User” or “you”.
When providing services, we may collect, use, store and share your information below. It is not mandatory to provide your personal information to us, but if you do not provide certain information, you may not be able to register as our user or enjoy some of our services, or you may not receive the full benefit of our services.
Personal information provided by you
Your personal information given to us when you register/access your account or use our services, such as your name, telephone number, email, mailing address, date of birth, gender, bank card number, your social media account information, the products you are interested in, etc.
Shared information that you give to others through our services, and information stored when you are using our services.
Information collected automatically by us through your use of the services,
We may collect the following information when you are using our services:
Log information, which is technical information that the system may automatically collect through cookies, web beacons or other means when you are using our services, including: equipment and software information, such as your mobile device model, web browser, configuration information provided by other programs used to access our services, your IP address, software used by mobile device and device identification number;
information searched or browsed for when using our services, such as web search terms used, the URL of social media sites visited, as well as other information and details that you have browsed or are asked to provide when using our services;
information on mobile applications (Apps) and other software that you have used, as well as information about your previous usage of these mobile applications and software;
information that you have communicated when using our services, such as the account number being communicated before, as well as the communication time, data and duration;
information (metadata) included in contents that you have shared through our services, such as the date, time or venue of shared photographs or videos that are taken or uploaded.
Location information, which is information related to your location that is collected when you activate your device’s positioning function and use our location-based services, including:
information on your geographical location that is collected through GPS or WiFi when you use our services through a mobile device that has the positioning function;
real-time information on your geographical location that is provided by you or others, such as information on the region you are at that is included in account information provided by you, shared information uploaded by you or others that shows your current or previous geographical location, and geotagged information included in the photographs shared by you or others;
you can discontinue the collection of information on your geographical location by closing the positioning function of your device or the positioning function of our service website or software (if applicable).
Behavioural information, which is behavioural information that the system may automatically collect when you are using our services, including:
information on your use of our services;
information on your purchase and/or redemption of products through our services;
information on your orders and cancellation of orders;
information on your other activities carried out through our services.
We may use information collected in the course of providing you with services for the following purposes:
to provide you with services;
to register an account with us;
to make you a member of Alfred Rewards (if and when this exists). By registering on the Alfred App, you agree that you are also willing to become a member of Alfred Rewards. To administer your membership account, we may send you emails or message, for example by communicating with you about your accumulated loyalty points and redemption status. With your consent, we will also send you news, promotions and invitations in connection with Alfred Rewards;
to process and deliver orders made by you on the Alfred App;
for identity verification, customer service, security, fraud monitoring, archive and filing purposes when providing services, so as to ensure the security of products and services that we are providing to you;
to help us design new services and improve our existing services;
to make it easy for you to use our newly-designed and newly-developed services without the need of re-registering or re-entering your personal information;
to help us have a better understanding of how you are accessing and using our services, and your preferences for Alfred products, so that we can customize to your needs, such as language settings, location settings, personalized help services and instructions, or respond to you and other users in other ways;
to enable us to customise content and advertisements to you;
to assess the effects of advertisements and other promotions and publicity events that we have offered you in our services, so as to improve them further;
for software certification or management software upgrading;
to allow you to participate in surveys related to our products and services;
to reply to the specific inquiries raised by you (such as replying the questions through email, etc.);
to prevent activities that may be prohibited or illegal, and cooperate with investigation, provide remedies or take other action after the occurrence of such activities (if any) according to the laws and regulations and the requirements of competent authorities;
to implement or enforce our Terms of Service of the Alfred App;
with your consent, to introduce and promote our new programs, new products and new services by mail, SMS and letters;
to resolve disputes and identify issues;
to comply with any court orders, law, rules, regulations, codes of practice, guidelines or requests binding on us or any of our affiliates, including without limitation to make disclosures of your personal information to regulators, governmental bodies, tax authorities or industry recognized bodies, all of which may be within or outside Hong Kong; and
in order to offer you a better experience, improve our services or for other purposes with your consent, to the extent permitted by law, we may use the information collected through a certain service on the Alfred App for other services offered by us, by combining personal information about you and customizing our services to you. For example, information collected from your use of one of our services (e.g. the online store) may be used by another service (e.g. Alfred Rewards) to provide you with customized content or advertisements that are targeted to you.
We will make every effort to implement appropriate technical measures to ensure that you can access, update and modify your own registered information or other personal information given when using our services. When accessing, updating, modifying and deleting the aforementioned information, we may ask you to perform identity verification to ensure account security. You can also contact us (see the contact details in section 16) to request access to, or correction of, your personal information.
Except in the following situations, we and our affiliated companies will not share your personal information with any third party without your permission.
In connection with the purposes set out in section 3 above, we may share your personal information with:
our affiliated companies, marketing partners and licensees, who are sports associations, media organisations and sport sponsors (including but not limited to manufacturers, distributors, retail companies, television stations, digital and social media organisations, banks and insurance companies); and
third-party service providers, contractors and agents (such as communications service providers who send emails or push notifications on our behalf, map service providers who provide us with location data, IT service providers, marketing service providers, data analytics companies, etc.) who may be located in Hong Kong, China or in other countries.
As our business continues to grow, we and our affiliated companies may carry out business restructuring, merger, acquisition, asset transfer and other similar transactions, and your personal information may be transferred as part of these transactions. We will inform you within a reasonable time before or after the transfer.
We or our affiliated companies may also have to retain, keep or disclose your personal information to third parties (including but not limited to government authorities, regulators, courts and law enforcement agencies) for the following reasons:
to comply with applicable laws and regulations which are applicable to us or our affiliates, within or outside Hong Kong;
to comply with a court order or legal process;
to comply with any requirement or request by regulators or government authorities of any country;
to reasonably protect social and public interest, or to protect the personal and property safety and lawful interest of our customers, us or our affiliated companies, other users or employees.
We will only collect and use your personal information within the time period permitted or required by laws and regulations (if applicable).
We use security technologies and programs that meet industry standards to prevent the loss of information, improper use, unauthorized browsing or disclosure. For example, we make use of encryption technology (such as SSL)for certain services to protect your personal information.
However, you understand that, due to technical limitations, hacking, viruses or malicious technology, it is impossible to ensure 100% information security at all times, even though enhanced security measures are taken to the best of our ability in the Internet industry. You must understand that, the system and communications network used by you to access our services may possibly face problems due to factors beyond our control. We are unable to guarantee transmission security for any informationsent by you to us.
We and our third-party partners may collect and use your information through cookies and web beacons, and save such information as log information.
We may use cookie technology, web beacons, etc. in order to give you a more customized user experience and services, and for the following purposes:
to recognise you when you logon. For example: cookies and web beacon help us to distinguish your identity as our user, or to save your preferences and other information that you have given us;
for advertisement optimization. Cookies and web beacons help us provide you with advertisements of relevance to you based on your information (e.g. the websites you visit), rather than general advertising.
You agree that we have the right to use your information so that we can provide you with web advertisements of relevance to you.
From time to time, with your consent, we may use your personal information (including your name and contact details) to send you promotions, newsletters or invitations about our games, events, charity initiatives, competitions or other features, and the activities of us and our affiliates around the world by email, phone, post, SMS message and/or social media networks (“direct marketing”).
In addition to using your name and contact details to contact you, we may use other personal information about you, for example your age, gender, purchase history, site usage, interests and preferences, to customize the direct marketing we send you.
With your consent, we may also provide your personal information to our affiliates, marketing partners and licensees, who are sports associations, media organisations and sport sponsors (including but not limited to manufacturers, distributors, retail companies, television stations, digital and social media organisations, banks and insurance companies) so that they may send you direct marketing within the categories of products and services above.
We cannot use or provide your personal information for direct marketing without your consent. We will ask for your consent when you provide your personal information to us (e.g. when you make a purchase or register a membership account for Alfred Rewards).
Even if you have given us your consent to use or provide your personal information for direct marketing purposes, you may withdraw your consent at any time free of charge by emailing email@example.com or by following the instructions provided within the e-mails received. You may also change your member preferences, but to do this may require your member name and password. If you have forgotten your password, you may change it via the registration page.
Our services may include or be linked to services (including websites) offered by third parties. For example:
where you share certain contents via our services, or you make use of third-party connection services to access our services, for example by social media plug-ins or links from other websites. These functions may collect your information (including your log information), thereby installing cookies on your computer and allowing the normal operation of the aforementioned functions;
we provide you with links through advertisements or other service methods, so that you can access third-party services or websites.
information collected by third-party services (including any third-party websites) that are accessed through our services;
information collected by other companies or organizations who advertised through our services.